Search Skill

If Microsoft and Yahoo merges, will it be able to outshadow google?

People often repents that his so nice website never comes in the search engines in first 20 or 30 listings. The question comes, when search engines have got any biased role for some websites/ companies?

Internet savvy people knows that every search engine has got its own algorithm and set of parameters for ranking of websites. The most interesting part is that any search engine reveals their algorithm and on top of it, they change the algorithm very frequently.

So, the website, which may be visible among the top 10 listings today, may loose its position even tomorrow!

There are certain basic criteria which most of the search engines follow like the incoming visitors and the inbound links. In the recent past it has been observed that most of the search engines have started emphasizing on content.

One more issue, no search engine like camouflaging, they have become smart enough to catch you!